From the National Weather Service:

It is essential to measure snowfall (and snow depth) in locations where the effects of blowing and drifting are minimized. Finding a good location where snow accumulates uniformly simplifies all other aspects of the observation and reduces the numerous opportunities for error. In open areas where windblown snow cannot be avoided, several measurements may often be necessary to obtain an average depth and they should not include the largest drifts. In heavily forested locations, try and find an exposed clearing in the trees. Measurements beneath trees are inaccurate since large amounts of snow can accumulate on trees and never reach the ground.

If your daily schedule permits, you may wish to make a snowfall observation every 6-hours, beginning with your regularly scheduled time of observation. This is the procedure followed by National Weather Service Forecast Offices. Follow the same rules for a once-a-day observation, but the snow accumulation reported will be the greatest for the previous six hours instead of 24 hours. If you take your observations at this frequency, make sure that you clear your snowboard (or other measuring surface) no more than once every 6 hours. Record the frequency of observations during the day in the comments section of your report. Never sum more than four, six-hourly observations to determine your 24-hour snowfall total. If you use more than four observations, it would falsely increase snowfall totals.

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